I have been working on conquering a phobia about driving on large highways. It used to be really bad, but now it's just uncomfortable.
Of course, now that I'm the one driving a group of us to Chicago next week for a mini FoLCfest, I figure I'll be cured by the time I return! (There's that motivating force that Kaethel mentioned!)
When I was really, really young - about 3 or 4 - there was a very popular TV ad from Esso that claimed if you used their gas, it would put 'a tiger in the tank.' For a very intense few months that totally confused my parents, I stopped flushing the toilet! I didn't want any tiger jumping out from the back of the toilet tank!
Irene