Comic book creator's names were used a lot in the series. Perry often mentioned reporters who had the name of a DC artist/writer, or the names were used as street names.
I remember hearing Schuster, Siegel, Swan, Jurgens, Schaffenberger, and Perry's buddy Jim Mooney (who drew many of the Supergirl books back in the sixties and seventies).
Mike Carlin, who was the editor of the Superman line of books during Lois and Clark was actually in the pilot episode. He was the guy with the little boy on his shoulders pointing up in the sky when Superman flies by.
Tank (who is sure there were several more comic book references, but doesn't remember them all... he's old you know)
