i'd say you'd have some flexibility. clark would want all proceeds to go to charity, but i'm not sure if that would really work. i mean, how many companies would make superman stuff if they couldn't make
any money off it? personally, i'd assume that it would just be royalties. that is, the superman foundation grants the liscense at their discretion (through murray, with clark himself making the major/iffy decisions) and clark's contractually specified share of the profits goes to the foundation (i think there was a foundation set up, but i don't remember if there was an official mention of that or if i just read it in a fic and assumed that it was right) which then deducts its own operating fees, if any, and donates the money.
all we know for sure, tho, is what's in the script:
They turn to see Murray Brown standing there, holding a document.
MURRAY (CONT'D)
You want it in writing, right?
Here's the emmis. World wide
merchandising rights. I'm
talkin' movies, I'm talkin'
miniseries, I'm talkin' music
videos, I'm talkin' comic books,
I'm talkin, action figures. But,
you call the shots. Quality
control is Murray Brown's middle
name. You don't like it, we
don't do it. How can you turn
down a deal like that?
SUPERMAN
I can't.
LOIS
(aghast)
You can't?
SUPERMAN
But, all proceeds go to charity.
MURRAY
Great touch.
Superman starts to fly. Murray calls after him, suddenly
concerned.
MURRAY (CONT'D)
That wouldn't include my
commission, would it?
and that's the end of the scene.
like i said, clark wants all proceeds to go to charity, but, in the end, that's not necessarily how it would work out. (darn that pesky reality!
) he might not even know that if he didn't check up on the details too much.
Paul