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I don't understand the fuss.
It's called PR and using the media and popular culture to get attention for your scientific efforts, Paul. goofy

Want publicity for something you've done/found? Just link it to a recent, popular movie, send out a press release and the press will oblige with all the hype you require. wink

LabRat smile


Athos: If you'd told us what you were doing, we might have been able to plan this properly.
Aramis: Yes, sorry.
Athos: No, no, by all means, let's keep things suicidal.

The Musketeers