You can't be someone who has watched any television in the last few months and not seen the ads. Plus, TV Guide has been really pushing it. Except when you live in Europe, where Desperate Housewives has never even been heard of.  Kaethel 
- I'm your partner. I'm your friend.
- Is that what we are?
- Oh, you know what? I don't know what we are. We kiss and then we never talk about it. We nearly die frozen in each other's arms, but we never talk about it, so no, I got no clue what we are.
~ Rick Castle and Kate Beckett ~ Knockout ~
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