Mostly, websites automatically turn up in the
GOOGLE rank. It just depends on your search criteria. This is because Google has a somewhat different IR (Information Retrieval) algorithm. According to what is rumored to be known to the general public, Google ranks web sites based on 2 criteria:
1. keywords typed in the search box. Example, ur search item is "Alpha B. Gamma"; and there are 2 websites with titles: (1)Alpha Gamma and (2) Alpha B. Gamma. The 2nd website will get a higher rank.
2. # of websites which link to your website and # of popular websites you link to.
Definitely, Google is employing additional complex algorithms apart from the above 2 strategies.... Still...
Hope this helps,
Ankit