That sounds fun - too bad I'm not a Brit.
If I were though, I'm not sure I'd want to send all that information. I mean, the diary entry is fine but they want a picture, your location, where you work, if you're married, etc. That sounds like too much information to just hand out on the Internet in a mass diary with all these crazy and dishonest people out there scamming people.
But I LOVE the diary part.