My initial thoughts are that the phrase 'rebooting the franchise' is quite recent, but the word 'reboot' has been used for much longer. I'm pretty sure it was used in reference to the Crisis on Infinite Earths/John Byrne Man of Steel DC shakeup in 1985.

It's the 'franchise' part of it that just doesn't seem quite right to me.

KatherineKent/Victoria
Lois: "You put up with me for the same reason I put up with you. It's because I'm completely in love with you."
Clark: "And I love you ... Did we just make up?"
Lois: "I think so."