I'd probably use the radio on the boat, assuming it had one, and cry "SOS!"
Failing that, then the cell, but that has its own problems: Depending on how large the lake is, you may have to use one of those special satellite cell phones (because cell towers only reach so far from shore), but I'm not the expert on that.
If ONLY I had a Kryptonian at my disposal . . . *sigh*